Paramount ( PARA): The entertainment company rose more than 9% Friday afternoon following a Wall Street Journal report that Paramount and Apple ( AAPL) are in talks to potentially bundle their streaming platforms. Here are some of the stocks leading Yahoo Finance’s trending tickers page during afternoon trading on Friday: While some customers might chose to sign on to a service and then cancel after binging a show, a bundle may offer a more compelling reason to stay, with a larger library and access to more exclusive shows and movies.

The benefit of a bundling strategy stems from discounted pricing for customers and a more robust product offering from streamers. Streamers have also increased prices and adopted ad-supported plans to juice revenue.

Analysts foresee consolidation on the horizon, and Paramount specifically is seen as a potential acquisition target. The potential combination would cost less than the paying for the two services separately, according to the report, and the details are still unclear.Įntertainment companies continue to face pressure as customers are saturated with choices and the streaming business matures. The TV bundle that long defined the entertainment industry is getting a second life, at least among streaming services that are putting their own spin on packaging multiple services to customers.Īpple ( AAPL) and Paramount ( PARA) have discussed bundling their streaming services at a discount, the Wall Street Journal report s, as companies try to cut through a crowded field and customers pull back on subscribing to multiple services. Yahoo Finance's Brent Sanchez has a graphical breakdown of what to watch next week:Īpple and Paramount in talks to bundle services In addition, the end of next week will also bring the November jobs report, a key indicator that will steer the direction of the Federal Reserve's tightening campaign. Investors will also get further insight into the labor market with the release of the Job Openings and Labor Turnover data for the month of October.

Their earnings follow several weeks of retail reports that built on a theme of a more discerning, weakened American consumer. Retail market observers will also get new information and forecasts from large chains including Dollar General ( DG) and Luluemon ( LULU). One of the largest home builders will give investors the latest read on the future of property construction, as Toll Brothers ( TOL) plans to report earnings in the coming days. Demoralizing interest rates and paltry home inventory have squeezed the US housing market, as both buyers and sellers hesitate to make moves in a challenging market.

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